Working in accordance with your brand guidelines and from our brief we create a number of key frames so you can see exactly how the video will look – these are not just sketched story board frames. At this time we’ll also create a written treatment, this sits inline with the script and describes what we’ll animate in time with the voice over. We believe this will give you the best understanding of how the animation will look and what it will include. This marks the 2nd sign off point of the animation project.