For us, telling a story is like cooking a well-balanced meal. The goal is to present pieces of information—the “ingredients”—in a way that makes them easier to digest. The brain can be a bit of a picky eater, but a story offers a tasty, familiar shortcut.
Our storytelling framework is essentially a recipe for breaking down and arranging information into a digestible story. We’ve modeled it after the ageless, classic, and time-tested Hero’s Journey.
Almost every story ever told arguably follows a version of this arc, and that’s actually great news for us. Why? Because your customers’ brains already have the shortcuts in place to understand this structure. It’s a recipe the “picky eater” in all of us has already tried—and liked!
See if you can guess what story this page’s animations are based on!