How we help with storytelling
Using video is only part of the equation. For us, telling a story with video is like cooking a well-balanced meal. The goal is to present pieces of information, the “ingredients,” in a way that makes them easier to digest. Using video will make your story delicious, and good storytelling will make your video nutritious! Humans have been conditioned to understand and tell stories from a young age; it’s a celebrated part of our culture. A story offers a familiar shortcut for our brains.
Our storytelling framework is essentially a recipe for breaking down and arranging information into a digestible story. That’s right: we’re giving away our own carefully crafted secret family recipe. Our framework is based on the ageless, classic, and time-tested Hero’s Journey.
The Hero’s Journey is a classic story arc, with elements found in stories of all genres, over millennia. Typically, it involves a character, (our “hero”), who is called to fulfill a need, meets a mentor, and ultimately returns transformed.